New Noise Conference

This Wednesday kicked off the New Noise Conference and festival in the heart of downtown Santa Barbara. A four day festival, New Noise showcases dozens of artists and panelists hosted at various venues throughout the city. A festival unique from its competitors, New Noise focuses on awesome live music, local artists, start-up and tech companies from the surrounding areas.

Amidst a slew of concerts including Tyrone Wells, Naked Walrus, The City, and American Dirt, Jacob and co-worker Mike Wald of Oniracom led a "hands on workshop about New Media for Traditional Business." Jacob and Mike discussed various ways that new media and the internet can be harnessed to attract audiences and "develop unique web presences."

In addition to leading the panel, Jacob and Oniracom developed and designed a social feed website specifically for New Noise to showcase what panels were taking place at different locations, and to map digital conversations via various social media platforms. Check out the photos below, and read more about New Noise Santa Barbara at the Solutions for Dreamers blog.

Lecture about Oniracom Workflow at UCSB

This Tuesday, Jacob presented a lecture on Oniracom's workflow to an Operations Management class at UCSB's Engineering Department. In his presentation, Jacob explained the intricate workflow systems that Oniracom has developed over the years. He discussed specific workflows for Solutions, Partners, Sales, Productions, Revisions, and Creative Campaignes, as well as attest to the overall importance workflow, naming it the "Lifeblood of a profitable company," and one that "ensures happy customers and confident staff." Click here for an excerpt of Jacob's lecture slides on Workflow.


Jacob Tell featured in Bobby Owsinski’s “Music 3.0” Book!

Author Bobby Owsinski’s “Music 3.0: A Survival Guide for Making Music in the Internet Age” features an interview with me (Jacob Tell) about Web 2.0, new media and social marketing.  

The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist’s success? How do you market and distribute your music in the new music world - and how do you make money?

Intro to Jacob Tell’s Interview: 

Jacob Tell’s Oniracom is a new breed of company that provides a full line of digital services to artists, labels, and management.  Starting his career running the computer systems on the road and coordinating the merch for Jack Johnson, Tell put the big picture into context by watching the interaction between artist, management, and promoter in different venues around the world.  Helping artists in the digital space before there was a YouTube, MySpace, or Facebook, Jacob has watched the development of Web 2.0 and learned how an artist can best take advantage of it along the way.

Pick up a copy at Amazon today!

Pacific Coast Business Times "Green Noise"

This week's edition of the Pacific Coast Business Times showcases an article about Patagonia's new partnerships with artists that benefit the environment. Featured in this article is none other than our very own Jacob Tell. He speaks about the current importance of "cross-pollination" for musicians and the power and effectiveness of partnerships. Check out the full article below!