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Jacob Tell - Founder - Oniracom, LoDo Studios, District216 Jacob Tell is a producer who coalesces community, aligns people around values, and helps businesses grow through authentic storytelling and technology.

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AS A CREATIVE AGENCY FOUNDER AND CEO FOR OVER TWO DECADES, JACOB HAS STUDIED AND WORKED WITHIN THE CULTURAL TRANSITION FROM ANALOG TO DIGITAL, AND PRODUCED EVENTS + CAMPAIGNS FOR VARIOUS MARKETS EXPERIENCING POSITIVE DISRUPTION (MUSIC INDUSTRY, DIGITAL SIGNAGE, THE BUILT ENVIRONMENT, CANNABIS, AND PSYCHEDELICS TO NAME A FEW). HIS INSIGHTS TRANSLATE ACROSS DEMOGRAPHICS, GEOGRAPHIES AND INDUSTRIES. HIGHLIGHT: JACOB TOURED INTERNATIONALLY WITH JACK JOHNSON FOR YEARS AS MERCHANDISE MANAGER.

Jacob’s expertise in business development, marketing and production helps organizations of any size — from solopreneurs to global brands — build authentic communities and communicate effectively.

Jacob Tell featured on CanvasRebel

We recently connected with Jacob Tell and have shared our conversation below.

Jacob, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Each venture that I have been a part has rich storytelling of mission, purpose and vision. From Oniracom, my 22 year old creative marketing agency to LoDo Studios our production and event rental venue, and most recently District216 a membership driven psychedelic social club.

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Trust The Journey Podcast Spotlights Chief Dreamer Jacob Tell & District216

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In this episode, we are talking about District216 A Psychedelic Social Club for Thinkers, Creators and Trailblazers

Our mission is, Living, Laughing, Loving and Learning Together Creating and Cultivating Conscious Connections Thru the Practice of Openness, Honesty, Vulnerability, Humility, and Trust

Hi family! Today, Jason interviews Jacob Tell :

Jacob is the founder of District 216, a members only Psychedelic Social Club For Thinkers, Creators, and Trailblazers.

A Community where Education meets Entertainment in Art, Music, Cannabis, & Psychedelics.

Jacob is the driving force behind the branding and creative marketing agency,
Oniracom (founded in 2001), has spent more than two decades pioneering a culture
of positive disruption. His journey is not merely a career but a tapestry of
authentic relationships, a commitment to team building, and a steadfast dedication
to shaping culture.

With an educational background in film and politics, Jacob seeks world-changing
solutions for positive and creative people. He carries with him a deep appreciation
for nature and a hopeful vision for the future of human ecology. Jacob actively
supports forward-thinking environmental and political leaders and aims to further
meld the realms of artistry and science.

Jacob is more than a producer; he’s a relentless creator of communities,
championing values over profits, and ensuring that the moment’s purpose is never
lost. Jacob Tell is a dynamic force connecting creativity and culture.

Website: JacobTell.com
LinkedIn: www.linkedin.com/in/jacobtell/
Instagram: www.instagram.com/jacobtell
Twitter: twitter.com/jacobtell
YouTube: www.youtube.com/@JacobTell
@drbronners

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Join the TTJ family: www.patreon.com/user?u=6057426

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If you have a guest you’d like to recommend, or if you think you’d be a values-aligned guest, we’d love to hear from you too! Please drop us a direct email at trustthejourney.today@gmail.com or a DM on instagram, www.instagram.com/trustthejourney.today

Connect with Jay directly here: jasonmoledzki@gmail.com

Connect with Mel directly here: mel@melaniecurtis.com

The Kurty D Show "Stories Through The Looking Glass with Jacob Tell"

EPISODE SUMMARY

I'm excited to share my conversation with one of my best friends, Jacob Tell, Founder of Oniracom- a Santa Barbara-based Creative Services Agency. In this interview, you'll hear me celebrate Jacob’s career as an innovator for over 20 years in the music industry, collaborating with artists like Jack Johnson, John Legend, Lenny Kravitz, Ben Harper, Bruno Mars, and many more. And how he’s widened the lens from music to broader markets. We empathize with the recent passing of Jacob’s Dad, Darryl, and we explore how Jacob is finding his alignment and doing his part to improve the world through his vision for District216 - a pioneering psychedelic social club based in Santa Barbara, CA.



EPISODE NOTES

What We Covered:

  • The importance of having a purpose behind what you’re doing.

  • How something that doesn’t cost anything can't be called a value or a principle.

  • How Jacob and his team became a much fuller service by not just building the assets but also designing the strategy.

  • How Jacob and his team used “technology mashups” to leverage his business.

  • What it means to build a foundation around the things that you are passionate about.

  • The importance of building a foundation before launching a bigger corporation/company.

  • The impact of creating a safe place where people are allowed to have conversations about mental health, death and dying, and more.

  • The concept of “edutainment” and how it does a better job at teaching compared to more traditional methods.

Tweetable Quotes:

  • You can tell if a brand or an organization is being purposeful and truthful about making that emotional connection with the audience when they have a purpose behind what you're doing.” – Jacob Tell

  • “We do our best work at the intersection of storytelling and technology now. It’s not just the technology piece, it’s also the storytelling and creating the brands.” – Jacob Tell

  • “We create a culture of positive disruption and that's been a throughline for all the ventures that I'm involved in.” - Jacob Tell

  • “Entertainment meets education is the idea behind edutainment” – Jacob Tell

  • “You have to be fully lit up and aligned in whatever you do and be able to draw that inspiration from within.” - Jacob Tell

  • When you have the right mindset, the right environment, and you know what you are after, You then create the conditions for the magic. – Jacob Tell

  • “It's creating conditions for not just magic but for healing.” – Jacob Tell